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Global design influences have come together to produce a cosmopolitan new development in the heart of upmarket Brighton.
Fifty Two Black, a prestigious address of just five apartments by developer PB & Co that will be completed in February 2022, has been shaped with inspiration from international art, fashion and architecture. It will see residents living in spacious homes measuring from 293 to 490 square metres in total, exclusively furnished in Ralph Lauren Home.
In a collaboration between New York architect Gregory Tuck and Melbourne architect Nicholas Day, the design is the result of classic European heritage blended with refined bayside style
Tuck’s high-end projects have won him acclaim around the world, including Moscow, Russia and the Hamptons in the US. But it was France that provided the ingenuity for Fifty Two Black.
“When PB & Co founders Alex and Michael approached us, we were immediately impressed with Nicholas Day’s understated art deco design for the exteriors,” says Tuck.
“These inspired us to explore how the art deco style might be informed by that unique Melbourne lifestyle that seamlessly combines high-culture refinement and an ease of living that’s focused on the Mediterranean climate.
“As we furthered our exploration of the intersection of the art deco style and Melbourne’s Mediterranean outlook, we began gravitating towards the French expression of art deco. Specifically, the arte moderne style popular in the Cote D’Azur in the 1930s.”
The aesthetics of Fifty Two Black are summed up by clean, streamlined spaces and light, airy interiors. Rich materials such as French chevron flooring add to the sense of luxury.
Tuck’s background as Ralph Lauren’s senior director of international architecture, a role he held for 14 years, helped inform his marriage of architecture and interiors.
“The experience was formative and left me with a deeply embedded DNA of the Ralph Lauren aesthetic,” he says.
“Above all, it emphasizes luxury with comfort. These two concepts inform everything we do.”
Tuck and Day worked hand-in-hand with New York interior designer Meg Sharpe to create a seamless look inside and out.
Sharpe, considered one of New York’s most elite interior designers with award-winning designs ranging from luxury Park Avenue apartments to famed New York restaurants and international hotels, said the team approach has achieved a harmonious result which residents are sure to appreciate.
“Gregory Tuck has really defined the architecture of the space that we all step into, and Nicholas’s interpretation of, and lightness of touch to maintain the Ralph Lauren Home world while considering the site-specific needs has created a beautiful blend between the two architects,” says Sharpe.
“As the interior designer, we have worked with both teams to realise the dialogue between the interiors and the exteriors.
“From the overall layouts to the final lighting locations to the finishes of the joinery, we have worked together intimately on all the details to create a cohesive space for the buyers.”
Residents will be able to select from three unique interior concepts. Each has a material palette based on neutral textures in keeping with the beachside location. These include fabrics in earthy tones and subtle textures, and sophisticated metals.
“The concept for the spaces is effortless elegance,” Sharpe says.
“There will be a warmth represented not in colours but in textures and layers to create a sophisticated richness in the spaces.”
Priced between $5 million and $9 million, the residences at Fifty Two Black are aimed at well-heeled and discerning buyers. They are bound to be impressed by the sumptuous furnishings by Ralph Lauren Home, says PB & Co co-founder Alex Bragilevsky.
“Ralph Lauren Home is synonymous with sophisticated quality and elegance – we knew this would speak to the local Brighton market and our buyers … downsizers, professionals and those who enjoy the finer things in life,” he says.
“We are also in discussions with expats and other global citizens who are looking for a luxurious and effortless Melbourne base alongside their other properties and homes around the world.”
Originally published in Domain Magazine
by Kate Jones
It’s rare to find a fully furnished residence with the latest in timeless style and luxury materials. But that’s exactly what’s on offer at Fifty Two Black, a new collection of boutique apartments in Brighton.
Developed by PB & Co and led by Melbourne architect Nicholas Day in collaboration with New York firm Gregory Tuck, Fifty Two Black will comprise just four apartments and one penthouse priced between
$5 million and $9 million.
Each of the luxurious residences will be exclusively furnished by Ralph Lauren Home to complement the interiors by globally revered New York designer Meg Sharpe.
Residents at Fifty Two Black will be wowed by the use of global style influences and internationally sourced textures, Sharpe says.
“One of the most beautiful elements of Ralph Lauren Home design is the ability to enfold regional details into the overarching concept,” she says.
“Natural wallcoverings woven in Thailand, hand-knotted rugs from Nepal, and luxurious fabrics from Europe will all come together seamlessly to create a worldly experience for the buyer.”
The residences have a classic yet contemporary look thanks to an elegant blend of furnishings.
There’s everything from fine china, crystal and silver, to luxurious bed and bath linens. The handcrafted furniture spans masculine and angular pieces to those featuring feminine curves.
Each apartment will also have bespoke barstools created as singular pieces only showcased at Fifty Two Black. These stools will be designed to complement one of the three interior designs residents will be able to choose from, says Sharpe.
“There will be three distinct looks a buyer may choose from,” she explains. “One will be a classic interpretation with rich rosewood tones and beautifully woven textures, one will be a contemporary look with clean, graphic lines, and one will be a relaxed vibe with soft, plush neutrals that highlight the casual elegance of Brighton.”
The interiors are sure to impress with ceilings up to 3.3 metres high, anodized bronze windows and chevron timber flooring. The lounge areas feature stone fireplaces and chandeliers, while the kitchens have marble benchtops and splashbacks as well as butler’s pantries.
The concept of including furnishings and accessories as part of a home purchase is one that is gaining popularity overseas. It prompted developers at PB & Co to bring the idea to Australia and give high-end buyers the option of enjoying a full luxury option.
“Globally, there are more examples of fully furnished residences, but it’s not something that is often attempted on home soil,” says Michael Pesochinsky, the president of PB & Co.
“We wanted to elevate the living and lifestyle experience of a PB & Co home, especially as our buyers are global citizens – potentially with multiple homes in different parts of the world.”
A trip to one of the world’s style capitals gave Pesochinsky and PB & Co co-founder Alex Bragilevsky the inspiration to work with Ralph Lauren Home and embellish a collection of apartments with all the finery the brand represents.
“At PB & Co, we have always been enamoured with the Ralph Lauren world – from the experience of walking into their flagship store in New York City to the impeccable service and commitment to elegance and quality,” he says.
“After visiting New York a few years ago and having another particularly memorable experience with the brand, Alex and I wanted to re-create this experience in a residential setting in Australia, so the idea for Fifty Two Black’s global influence featuring exclusive furnishings from Ralph Lauren Home was born.”
Landscaping by Jack Merlo will make the spacious terraces green extensions of the living spaces for entertaining or to enjoy quietly.
Located at 52 Black Street, the development is just 150 metres from the shops and cafes of Church Street and less than 15 kilometres from Melbourne’s CBD. It is due for completion in February 2022.
Originally published in Domain Magazine
by Kate Jones
Homes in Melbourne’s most elite bayside suburb, Brighton, regularly set new benchmarks in luxury and style.
However, Fifty Two Black, a new development of just five residences in the coveted Church Street precinct, is on track to elevate Brighton living to an entirely new realm.
In an Australian first, each residence at Fifty Two Black will be exclusively furnished in Ralph Lauren Home when completed early next year.
Designed to appeal to the most discerning of global citizens, everything from bathrobes and framed art to fine china and crystal will be hand-selected and waiting for owners on their arrival.
The high-end development comprises four three-bedroom homes across two levels crowned by a fullfloor penthouse, with prices ranging from $5 million to $9 million.
The residences range from 293 to 490 square metres in total and feature private lift entries, 3.3-metrehigh ceilings, butler’s pantries and expansive outdoor areas of more than 200 square metres. In a mark of the project’s opulence, 10 different types of marble sourced from Italy, Spain and Africa will be used in each home.
Michael Pesochinsky, president of developer PB&Co, says they “wanted to create homes that celebrated luxury living at its finest”.
The Melbourne-based development firm has selected a trio of globally renowned architects and designers to ensure every aspect of living at Fifty Two Black is carefully considered.
Acclaimed Australian architect Nicolas Day is leading the architecture, in association with New York firm Gregory Tuck, while interiors are designed by New Yorkbased Meg Sharpe.
Tuck says a close collaboration with Sharpe – who has been recognised as one of the top 100 designers in the world by Elle Decor – was key to creating a cohesive design.
“From the outset of the design phases, we focused on how best to marry the architecture with the interior design. If one is the body, the other is the clothes, and all of the unique personalisation individuals bring to their self-expression,” he says. “One without the other would be meaningless.”
Drawing on the relaxed sophistication of Brighton, Sharpe says the concept for the interior spaces is effortless elegance.
“The exceptional quality of the materials and furniture will create a sumptuous backdrop for stylish living,” she says.
Each of the residences will reflect a unique take on the rich heritage and enduring elegance of Ralph Lauren Home, evident in the furniture, fine china, crystal, and luxe bed and bath linens that will complete the interiors.
Buyers will be able to select from three distinct interior looks. These include a classic sensibility with darker wood tones and heavier textures, a contemporary look with clean lines, and a relaxed vibe with soft, plush neutrals.
Pesochinsky says initial conversations with buyers have been incredibly positive.
Agent: 1300 275 349
Originally published in Domain Magazine
by Liz McLauchlan
A Melbourne development has snagged an exclusive deal with Ralph Lauren for furnishings and accessories. See how it will look….
Brighton downsizers are being offered “fantasy worlds” curated by Ralph Lauren Home — but they’ll have to live with the furniture for about 10 years.
From a $13,600 bedroom chest to a $27,600-plus Art Deco-inspired bar cabinet to a $5100 lounge chair, much of the furniture at the five-apartment Fifty Two Black will be handmade to fit each room.
It is also mandatory.
Buyers will part ways with between $6m-$9m for a three-bedroom, penthouse-style apartment.
And PB & Co president Michael Pesochinsky said he was already seeing signs it would be a success, despite a final furniture list still being two months away.
“It’s not like buying a furniture package, it will be quintessential Ralph Lauren,” Mr Pesochinsky said.
“They will curate a fantasy world for the buyer.
“Ultimately, you will walk in with your toothbrush and nothing else.”
Schemes within the homes are overseen by New York-based Meg Sharpe and include classical, contemporary or something in between.
Almost every item will be handcrafted and buyers will be expected to replace them if necessary within the first 10 years.
“There will be an arrangement with buyers for a period of time where these furnishings will be retained for the apartments,” Mr Pesochinsky said.
“And I think buyers will want that, as they would want everyone else in the complex to play the game to protect their asset.”
Even the exterior architecture, while initially formulated by Melbourne’s Nicholas Day, has been refined by the Ralph Lauren-approved Gregory Tuck.
Limited customisation — such as families being given scope to swap out fabrics for specialty materials that will stop spills and stains from setting in — will be available for a few months.
But with construction underway and expected to be complete in February, the window for tweaks is narrowing.
Mr Pesochinsky said while branded residences hadn’t been prevalent in Australia to date, most of us were very brand conscious — whether it was to Toyota or BMW, or picking Arnotts over a no-frills bickie.
Past projects involving Ralph Lauren Home include a high-end Moscow development where homes sold for about $25.894m (US$20m), and a Bangkok project that sold out before it could be officially launched.
Mr Pesochinsky added a mix of mostly downsizers had already expressed interest and given positive feedback about the curated lifestyle.
Homes will span 225-289sq m, feature an ensuite to every bedroom, private outdoor spaces and three carparks — or four for the penthouse.
Developer PB&Co. announces fifty two black, an Australian- first project with furnishings exclusively by Ralph Lauren Home and interiors designed by Meg Sharpe.
Melbourne-based developer PB&Co. has announced Fifty Two Black, a luxury residential address with interiors designed by New York-based Meg Sharpe, and exclusively furnished in Ralph Lauren Home.
In what is an Australian-first, Fifty Two Black will offer four exclusive residences and one stunning penthouse ranging from 225sqm – 289sqm internally and priced from $6 million to $9 million AUD, each exquisitely appointed with furnishings and home accessories from the Ralph Lauren Home collection.
The interior design will draw upon the relaxed sophistication of Brighton, and each of the impeccably appointed residences will present a distinctive take on the rich heritage and timeless elegance of Ralph Lauren Home, evident in the fine china, crystal, silver and luxurious bed and bath linens that complete the finely furnished interiors.
Architecture for Fifty Two Black will be led by revered local architect, Nicholas Day, in collaboration with New York-based architecture firm, Gregory Tuck.
No expense has been spared for Fifty Two Black, with Gregory Tuck creating a rich tapestry of textures and luxe materiality, using over 10 different types of marble sourced from Italy, Spain and Africa throughout each home.
Tones of brass, silver and polished nickel will complement the chevron light oak floors and mosaic marble tiling, while iconic lighting, chandeliers and furniture pieces will create a sense of grandeur in every room.
Wrought iron entryways will make way for expansive ceilings up to 3.3m high, while other features include in-home tech automation, remote access for service and deliveries, hydraulic floor heating and cooling, and 24-hour security services.
Located in Brighton’s famed Church Street precinct, Fifty Two Black represents the embodiment of PB&Co.’s commitment to creating world-class properties with a global appeal.
Michael Pesochinsky, president of PB&Co., said Fifty Two Black would represent the ultimate in luxury residential living, showcasing the enduring style and exquisite craftsmanship of Ralph Lauren Home’s furnishings and design sensibility as realised through renowned interior designer Meg Sharpe and award-winning architects Nicholas Day and Gregory Tuck.
“The level of detail and sheer volume of furniture and accessories is unprecedented – all owners will need to bring with them is their toiletries, everything from the bathrobes and framed art to crockery and crystal will be hand selected and waiting for them.
“Melbourne’s luxury property market is incredibly sophisticated, and buyers are now looking to global benchmarks to inform their purchasing decisions. We recognise this movement towards global influence and Fifty Two Black is being developed in response to this shift.
“ Fifty Two Black will create a new standard for luxury living, offering future residents many amenities including a luxury concierge service and access to exclusive Ralph Lauren experiences.
“Property is no longer bound by the confines of traditional real estate; it is evolving to be informed by art, fashion, luxury and design. Fifty Two Black will be the epitome of these elements,” he said.
“Stepping into Fifty Two Black will be a transportive experience.” he said.
Alex Bragilevsky, Chief Executive Officer of PB&Co. said construction across the development was already underway.
“The project is fully funded and construction has already commenced late last year, with the development earmarked to reach completion in December 2021, giving residents even more certainty in the quality and delivery of Fifty Two Black,” he said.
Luxury residential address Fifty Two Black synthesises heritage design with the inherently relaxed sophistication of Brighton, Melbourne. Spanning four exclusive residences and one sprawling penthouse, Fifty Two Black is the result of a collaboration between Melbourne-based developed PB&Co., award-winning architects Nicholas Day and Gregory Tuck, and internationally renowned interior designer Meg Sharpe.
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Furnished exclusively in Ralph Lauren Home, the residences at Fifty Two Black combine style and elegance with the innately relaxed Australian lifestyle, expressed through the use of rich materials like fine china, crystal, silver, and bed and bath linens in lavish fabrics. Fittings in tones of brass, silver, and polished nickel serve to complement the chevron light oat floors and mosaic marble tiling while statement lighting, chandeliers, and furniture work to create an element of splendour in every room.
Representing the pinnacle in luxury residential living, every facet of the residences at Fifty Two Black has been considered. “The level of detail and sheer volume of furniture and accessories is unprecedented – all owners will need to bring with them is their toiletries, everything from the bathrobes and framed art to crockery and crystal will be hand-selected and waiting for them,” said Michael Pesochinsky, president of PB&Co.
Non-bank lenders have ramped up their funding of Melbourne apartment projects as developers bet on strong demand from owner occupiers for larger residences and as bank funding remains hard to secure.
In the upmarket bayside suburb of Brighton, Pallas Capital is providing senior debt construction funding and Dark Horse Capital mezzanine funding for a $37 million luxury project known as Fifty Two Black featuring just four residences and one full-floor penthouse priced from $6 million to $9 million….