Herald Sun: Brighton development a new level in luxury
A Melbourne development has snagged an exclusive deal with Ralph Lauren for furnishings and accessories. See how it will look….
Herald Sun: Fifty Two Black: Luxe Brighton development’s Ralph Lauren twist
Brighton downsizers are being offered “fantasy worlds” curated by Ralph Lauren Home — but they’ll have to live with the furniture for about 10 years.
From a $13,600 bedroom chest to a $27,600-plus Art Deco-inspired bar cabinet to a $5100 lounge chair, much of the furniture at the five-apartment Fifty Two Black will be handmade to fit each room.
It is also mandatory.
Buyers will part ways with between $6m-$9m for a three-bedroom, penthouse-style apartment.
And PB & Co president Michael Pesochinsky said he was already seeing signs it would be a success, despite a final furniture list still being two months away.
“It’s not like buying a furniture package, it will be quintessential Ralph Lauren,” Mr Pesochinsky said.
“They will curate a fantasy world for the buyer.
“Ultimately, you will walk in with your toothbrush and nothing else.”
Schemes within the homes are overseen by New York-based Meg Sharpe and include classical, contemporary or something in between.
Almost every item will be handcrafted and buyers will be expected to replace them if necessary within the first 10 years.
“There will be an arrangement with buyers for a period of time where these furnishings will be retained for the apartments,” Mr Pesochinsky said.
“And I think buyers will want that, as they would want everyone else in the complex to play the game to protect their asset.”
Even the exterior architecture, while initially formulated by Melbourne’s Nicholas Day, has been refined by the Ralph Lauren-approved Gregory Tuck.
Limited customisation — such as families being given scope to swap out fabrics for specialty materials that will stop spills and stains from setting in — will be available for a few months.
But with construction underway and expected to be complete in February, the window for tweaks is narrowing.
Mr Pesochinsky said while branded residences hadn’t been prevalent in Australia to date, most of us were very brand conscious — whether it was to Toyota or BMW, or picking Arnotts over a no-frills bickie.
Past projects involving Ralph Lauren Home include a high-end Moscow development where homes sold for about $25.894m (US$20m), and a Bangkok project that sold out before it could be officially launched.
Mr Pesochinsky added a mix of mostly downsizers had already expressed interest and given positive feedback about the curated lifestyle.
Homes will span 225-289sq m, feature an ensuite to every bedroom, private outdoor spaces and three carparks — or four for the penthouse.
The Real Estate Conversation: Australia’s first project furnished exclusively with Ralph Lauren Home
Developer PB&Co. announces fifty two black, an Australian- first project with furnishings exclusively by Ralph Lauren Home and interiors designed by Meg Sharpe.
Melbourne-based developer PB&Co. has announced Fifty Two Black, a luxury residential address with interiors designed by New York-based Meg Sharpe, and exclusively furnished in Ralph Lauren Home.
In what is an Australian-first, Fifty Two Black will offer four exclusive residences and one stunning penthouse ranging from 225sqm – 289sqm internally and priced from $6 million to $9 million AUD, each exquisitely appointed with furnishings and home accessories from the Ralph Lauren Home collection.
The interior design will draw upon the relaxed sophistication of Brighton, and each of the impeccably appointed residences will present a distinctive take on the rich heritage and timeless elegance of Ralph Lauren Home, evident in the fine china, crystal, silver and luxurious bed and bath linens that complete the finely furnished interiors.
Architecture for Fifty Two Black will be led by revered local architect, Nicholas Day, in collaboration with New York-based architecture firm, Gregory Tuck.
No expense has been spared for Fifty Two Black, with Gregory Tuck creating a rich tapestry of textures and luxe materiality, using over 10 different types of marble sourced from Italy, Spain and Africa throughout each home.
Tones of brass, silver and polished nickel will complement the chevron light oak floors and mosaic marble tiling, while iconic lighting, chandeliers and furniture pieces will create a sense of grandeur in every room.
Wrought iron entryways will make way for expansive ceilings up to 3.3m high, while other features include in-home tech automation, remote access for service and deliveries, hydraulic floor heating and cooling, and 24-hour security services.
Located in Brighton’s famed Church Street precinct, Fifty Two Black represents the embodiment of PB&Co.’s commitment to creating world-class properties with a global appeal.
Michael Pesochinsky, president of PB&Co., said Fifty Two Black would represent the ultimate in luxury residential living, showcasing the enduring style and exquisite craftsmanship of Ralph Lauren Home’s furnishings and design sensibility as realised through renowned interior designer Meg Sharpe and award-winning architects Nicholas Day and Gregory Tuck.
“The level of detail and sheer volume of furniture and accessories is unprecedented – all owners will need to bring with them is their toiletries, everything from the bathrobes and framed art to crockery and crystal will be hand selected and waiting for them.
“Melbourne’s luxury property market is incredibly sophisticated, and buyers are now looking to global benchmarks to inform their purchasing decisions. We recognise this movement towards global influence and Fifty Two Black is being developed in response to this shift.
“ Fifty Two Black will create a new standard for luxury living, offering future residents many amenities including a luxury concierge service and access to exclusive Ralph Lauren experiences.
“Property is no longer bound by the confines of traditional real estate; it is evolving to be informed by art, fashion, luxury and design. Fifty Two Black will be the epitome of these elements,” he said.
“Stepping into Fifty Two Black will be a transportive experience.” he said.
Alex Bragilevsky, Chief Executive Officer of PB&Co. said construction across the development was already underway.
“The project is fully funded and construction has already commenced late last year, with the development earmarked to reach completion in December 2021, giving residents even more certainty in the quality and delivery of Fifty Two Black,” he said.
Albert Review: This Elegant, Light-Filled Melbourne Penthouse Is Exclusively Furnished In Ralph Lauren Home
Luxury residential address Fifty Two Black synthesises heritage design with the inherently relaxed sophistication of Brighton, Melbourne. Spanning four exclusive residences and one sprawling penthouse, Fifty Two Black is the result of a collaboration between Melbourne-based developed PB&Co., award-winning architects Nicholas Day and Gregory Tuck, and internationally renowned interior designer Meg Sharpe.
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Furnished exclusively in Ralph Lauren Home, the residences at Fifty Two Black combine style and elegance with the innately relaxed Australian lifestyle, expressed through the use of rich materials like fine china, crystal, silver, and bed and bath linens in lavish fabrics. Fittings in tones of brass, silver, and polished nickel serve to complement the chevron light oat floors and mosaic marble tiling while statement lighting, chandeliers, and furniture work to create an element of splendour in every room.
Representing the pinnacle in luxury residential living, every facet of the residences at Fifty Two Black has been considered. “The level of detail and sheer volume of furniture and accessories is unprecedented – all owners will need to bring with them is their toiletries, everything from the bathrobes and framed art to crockery and crystal will be hand-selected and waiting for them,” said Michael Pesochinsky, president of PB&Co.
Weekend Australian Mansion: Fifty Two Black
Australian Financial Review: Non-banks step up funding on Melbourne apartment projects
Non-bank lenders have ramped up their funding of Melbourne apartment projects as developers bet on strong demand from owner occupiers for larger residences and as bank funding remains hard to secure.
In the upmarket bayside suburb of Brighton, Pallas Capital is providing senior debt construction funding and Dark Horse Capital mezzanine funding for a $37 million luxury project known as Fifty Two Black featuring just four residences and one full-floor penthouse priced from $6 million to $9 million….